Saying Goodbye to Healthy Living Blogging

I started this blog a little over 3 years ago. Back then, I didn’t have a clue as to what I was doing, other than the fact that I wanting to share my writing with an audience for the first time in my life.


When I started this blog (and up until very recently) I wanted to identify as a “healthy living blogger.” Why? Because that’s all I read, I was still fighting the body image battle, and it felt comfortable.

I enjoy exercising and healthy living, absolutely. But that’s such a small fraction of what I’m about. I’ve begun to feel pigeonholed, and honestly, the more I identify with brands that rhyme with schmitfluential, the faker I feel.

Applying to write about Reebok and Puma? That’s NOT me. But I kept on trying. And when I never got chosen for a single campaign, I felt unsuccessful. Like, What the fuck am I doing?

not ff

Well, I’ve been knocking on the wrong doors and chasing the wrong opportunities. As much as I wanted to emulate other people when I started this journey, my life motto kept ringing true.

It’s better to be a first rate version of yourself, rather than a second rate version of someone else.

I guess this post is more for me than it is for you, but I’m officially saying goodbye to my affinity to Healthy Living Blogging. The Lunchbox Diaries isn’t going anywhere, it’s just going to veer off the intended path.

This isn’t groundbreaking news, obviously. I haven’t written any real “healthy living” content in months, but I’ve clung to the label and I’ve been “shoulding all over myself” in regards to topic posts, and I’ve lacked a sense of direction.

Thankfully, I think I’ve found it.

Do I know where it will lead? Absolutely not, but I hope you’ll stick around to find out.


  1. says

    Great post Colleen. A while ago, I had thought I would be a great healthy living blogger. I liked to eat well, train for races and do “healthy things” whatever that means. Then I realized that it really wasn’t for me. I wanted to keep my blog more lifestyle and more true to myself.

    I’ve always enjoyed how true and real you are.

  2. says

    Like! Good for you. I’ve found that that’s a tough community to be yourself in. My blog has nothing to do with organizing anymore and I’m doing just fine. Plus, your posts have been hilarious lately. You should be just fine! :)

  3. says

    I am in the same boat. I pretty much abandoned HLC when I got preggo and mainly stick with my family blog now that nobody reads and that I barely put effort into as far as looks and presentation.

    I was putting way too much pressure on myself and it zapped all the fun of blogging for me. No bueno. Not too mention it felt like a competition and I suck at those.

    Staying true to yourself > faking it.

  4. says

    I LOVE this. At first I thought this meant you weren’t blogging any more and I was so sad…your honesty and hilarity are refreshing. To me, almost all healthy living blogs are all about trying to get free stuff any more, or restricting, or overexercising. You are just a breath of fresh air!

  5. says

    Oh, you know I’ll still be reading. I’m actually pretty pumped that you decided to go this route because most (well, actually, ALL) of your posts that deal with things outside of the healthy living blog role are my favorite. So keep it up, lady. Can’t wait to see what you bring to the table 😉 xoxo

  6. says

    I’ve always liked your ability to be on the outside of healthy living I also liked that you scoff the idea of giving up wine! I too thought you were stopping blogging and I was sad. I’m happy to know your perky little self isn’t going anywhere!

  7. e says

    so i never typically comment on blogs, but i just wanted to chime in and say that your blog is actually my favorite! i have had you categorized in my feedly group “so fab” opposed to the “healthy living” category for months now, so i definitely embrace this change :) i just wanted to say that the voice you show through your blog is funny, honest and REAL, which is a breath of fresh air in the blog community these days. glad to see this wasn’t a “totally done blogging” post, and i can’t wait to see where the blog heads in your new direction :) congrats!

  8. says

    This makes me happy! I love reading your funny stories about life, whether they have to do with food/exercise/”health” or not. My favorite blogs are more like public diaries than guides to life.

  9. says

    Clearly I’m not going anywhere. In fact, I’d be the one knocking on your door right now with a bottle of wine encouraging your hilarious other posts if I lived within driving distance!

  10. says

    I agree. I love your honesty. You write about Life and we are all in this together! Almost everyone has healthy and not so healthy parts to their lives. The important part is how you are touching the lives of others, Colleen! Much love to you!

  11. says

    I actually gravitate toward reading blogs that don’t fit into a specific niche the most! Like you, I honestly feel like I have a billion interests outside of the whole “healthy living” realm and when I describe my blog to people who have never read it before I usually just call it an “online journal” where I (publicly) share my life. I love the way your blog is unique and unabashedly YOU. You have a faithful reader in me!! :)

  12. says

    When I first found your blog, I think what I loved most was that you weren’t like most HLBer’s. Not that that’s a bad thing or a good thing, but I loved that you wrote about whatever the hell you wanted. It was refreshing to read and I look forward to reading more and getting in my daily belly laugh.

    I stopped my HLB a few years ago and now blog about anything and everything ridiculous, but hey – that’s me.

  13. Kelly says

    I have been reading countless “healthy living blogs” for about three years now, and I have never commented until now! I just wanted to say YOU GO GIRL. Your blog is so damn refreshing, and *real,* and relatable — you undoubtably touch so many readers, perhaps without even knowing it, by just being you! Keep on keeping on, I am so happy to hear that you aren’t quitting blogging! You are my favorite!!

  14. says

    jesus i just about had a panic attack and thought you were leaving blogging. i read mostly HLBs and honestly i seek your posts out because they give me the dose of enjoyment and hilarity that i should be looking for in all the blogs i read. probs means it is time to clean out the feedly. anyway, glad you’re sticking around because i love your posts…healthy living related or not.

  15. Erin says

    I’m sort of over the whole HLB thing anyway. WhatEVER direction you go, I sure hope it involves more PENNY!! :)

  16. says

    Love! I don’t read too many “healthy living” blogs anymore.. I enjoy fitness and leading a healthy lifestyle but it’s just one interest of many. Excited to see where your blog goes from here :)

  17. says

    HEY you totally are in my head here, I can relate to not feeling totally in it too. I love your blog though so I am still gonna be here :) I’m not a fitness blogger and I’m not a health expert and for a while, I thought I wanted to try to fit that bucket too.. I do consider myself a healthy lifestyle blogger and a food blogger now but in a different way. It’s really just a matter of not comparing yourself to others and doing what you do for your readers NOT other bloggers. Glad you are being self-aware and following your intuition. Looking forward to seeing where you take it!

  18. says

    It’s YOUR blog, so you should be writing whatever the hell you want!! You have such a fun and irreverent voice, I’m sure your readers will stick with you no matter what direction you veer off into!

  19. says

    I definitely support this! I changed blogs after dealing with the same problems myself. Yeah, living healthy is important to me, but so are SO many other things. I’ll be following along!

  20. says

    I will always read your blog IF you promise to keep using the “F” word. I love people with potty mouths…it’s like our souls are connected! 😉

  21. emily jo says

    NOOOOOO ILL BE DAMNED my mind screamed. DONT YOU STOP WRITING but as i continued to read….

    my breathing has finally slowed down and steady.

    Thank god.

    i don’t know what i’ll do if you stopped. dont. ever. stop.

    i know i may sound…. creepy. no apologizes tho.

    -forever favorite reader, emily jo

  22. says

    I just wrote a very similar post myself! I basically put it as, it’s time for my blog to grow up. I am SO much more than what I eat or how I exercise and while I enjoy those things sometimes, there are so many other topics and content that I am much more excited about sharing! The whole “healthy living” blogging always felt somewhat forced and I never felt I was showing who I really was. It’s time to be authentic…..for you and me, it seems! Good luck and I can’t wait to keep reading!

  23. says

    I think its amazing that you are doing this, and it really opened my eyes that I can be whatever blogger I want to be. In the end, I’ve just wanted to be a lifestyle blogger…one that just talks about life and rambles on about anything and everything. I’m pretty sure you just gave me the push to continue following that route. Thank you!

  24. Philippa says

    Fuck the healthy living crap. Overrated in my humble opinion. I like reading your blog just as it is, real and relatable. I just wish you were my neighbour. :)

  25. says

    way to stay true to yourself! I tried to get into the healthy living blogging stuff but ultimately i write about what i want to write about – my son, running, and my struggles to stay balanced in life. I consider myself more of a lifestyle writer who happens to write about running and healthy living habits. After all, what fun is it to have a good meal if you’re more worried about how it looks on instagram 😐 Go you! 😀

  26. says

    agreed with everyone else’s comments! keep writing and keep being you – your stories are so relatable and so hilarious! thanks for being true to yourself and reminding us to do the same :)

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